Rhetoric paragraph ( pocket chair infomercial)

For the video assignment I chose an infomercial advertising the pocket chair. the infomercial is trying to convince a crowd to buy a chair that can fit inside ones pocket. The strategy of ethos was used because they used Adam Jay as their sales man. He appears to be a well respected man who has a great knowledge about chairs. Also he appears to be a middle class man and can be related to most of the audience since this product is advertising to that type of audience  who wants to find ways to make life easier without spending a lot of money. In the commercial, it claims that the chair is easier to carry that a regular folding  chair and is more portable because of its size. It also stats that the pocket chair is more convenient  since it can fit in small places, as well as it being able to hold 250 pounds. The facts given in the commercial use the strategy of logos since it is appealing to ones  reason. Lastly the commercial uses Pathos because it makes people feel  happy. People now have a way to avoid standing around all the time and avoid sitting on the ground. The viewers see the product and are persuade to buy it because it can be use almost everywhere and is easy to store.